About
Kristina Vilyams is a multidisciplinary artist and designer renowned for her work in augmented reality virtual try-on solutions. Her creations have garnered 100 million impressions*, earning recognition from a global audience and notable figures. In 2020, her work was titled ‘It’s a Thing’ by Architectural Digest and has been mentioned in publications such as Elle Australia, Vogue Living, Yahoo, Curated Interior, and more.
*On Meta platforms, according to Meta Insights data for January 2024
2015
A Journey in User Experience
Working across user experience design for international brands, this practice builds thoughtful digital products shaped by research, clarity, and visual systems. The focus is on translating complex ideas into intuitive interfaces with attention to usability, structure, and consistency.
2020
Working with Virtual Try-Ons
During the global pandemic, Kristina focused on developing immersive 3D and AR experiences for brands, translating physical products and spatial concepts into interactive digital formats. Her work spanned virtual interiors, fashion accessories, and digital garments, using AR try-on technology to bring design-led objects and wearable pieces into everyday digital environments. Notable projects included the Ouhlala Foam Mirror, created in collaboration with Paris-based concept store Ouhlala Le Shop and designer Gustaf Westman. These experiences reached over 34 million impressions across Instagram and Facebook, engaging an international audience and expanding how fashion and design could be encountered digitally.
2020
Architectural Digest
Kristina’s work gained further recognition in July 2020 when it was featured in Architectural Digest under the title ‘It’s a Thing.’ This spotlight was a significant milestone, showcasing her innovative approach in various esteemed publications, including Elle Australia, Vogue Living, Curated Interior, and Yahoo.
2020-2023
Collaborations with Leading Brands
Over the next few years, Kristina has partnered with internationally recognized brands and renowned artists across France, the United States, Sweden, the United Kingdom, Poland, Australia, Japan, and beyond. She has collaborated with industry leaders such as Susan Alexandra, Dollchunk (founded by Kristen Bateman), Gustaf Westman, JIU JIE (founded by Jeanette Reza), Christen Mooney (known as ThugPop), and Zona Johna (founded by Aleksandra Rałowska). These partnerships have focused on creating engaging AR virtual try-on experiences, enhancing customer interaction, brand influence, and recognition on social media.
2021
Featured on Lenslist
In August 2021, Kristina’s work for Christen Mooney (known as ThugPop), titled DOLL ON A FARM, was celebrated by Lenslist, a leading platform in Extended Reality, and featured in their Weekly Selection #54.
2022
Awards and Accolades
Her collaboration with Dollchunk (founded by Kristen Bateman) on Doll Parts in March 2022 was recognized as one of the Best Branded Instagram Filters of 2022 by Lenslist, highlighting her impact in the digital fashion space.
2023
Reaching 100M Impressions
By December 2023, Kristina’s creations had amassed 100 million impressions on Meta platforms, showcasing her growing influence in the digital realm.
2024
Mentorship at Uxcel
2024
In October 2024, Kristina began her studies in Art Direction for Fashion at Central Saint Martins, University of the Arts London. This program is enhancing her expertise in creating compelling images that resonate with audiences, developing a deep understanding of visual storytelling, and honing her skills in managing multifaceted fashion projects. Under the mentorship of seasoned industry professionals, Kristina is learning the intricacies of interpreting briefs, collaborating with creative teams, and executing polished presentations, equipping her with the practical knowledge to excel as an art director in fashion.
Studying Art Direction at Central Saint Martins
