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University of the Arts London

Central

Saint

Martins

Art Direction for Fashion: Course Project

Photography by Jeff Brouws, Moni Haworth, Fashion Styling by Lotta Volkova, Model Amber Lucia for JennyFax Fall/Winter 2021

December 9, 2024

Sunset Grunge: California’s Shadowed Allure — a POP Magazine–style editorial project by Kristina Vilyams, developed as part of the Art Direction for Fashion course at Central Saint Martins, University of the Arts London. Created under the guidance of Schelay McCarter, Creative Director/Producer and Associate Lecturer at CSM, the project was later featured on Schelay’s Fashiontent blog.

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Central Saint Martins, University of the Arts London – Kristina Vilyams

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Trend Research SS25

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Magazine Covers

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    Locations

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Location A

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Location B

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Location C

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Talents

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Photographer A

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Photographer B

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    Cropping and Pose

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Model A

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Model B

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Hair and Makeup

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Stylist

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Clothing A

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Clothing B

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Hair Stylist A

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Hair Stylist B

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Makeup Artist

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Shoot Planning

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Shot #1

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Shot #2

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Shot #3

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Shot #4

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Shot #5

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Shot #6

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    Shot #7

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Shot #8

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Cover Shot

  • Central Saint Martins, University of the Arts London – Kristina Vilyams

    Central Saint Martins, University of the Arts London – Kristina Vilyams

Credits:

Photography: Moni Haworth, Fumiko Imano, Jeff Brouws, Kristina Nagel, Petra Collins, Johnny Dufort, Michella Bredahl, Allesandro Furchino Capria, Kristina Vilyams. Styling: Lotta Volkova, Zara Mirkin. Hair Stylists: Holli Smith, Dylan Chavles, Guido Palau. Makeup Artists: Yadim, Pat McGrath. Models: Adit Priscilla, Yue Gu, Maty Drazek, Amber Lucia, Sihana Shalaj, Lil Nas X, Izabela Godel, Jenna Ortega, Dosha Deng, Peris Adolwi, Wendy Tividad, Chloe Oh. Featured In: Telfar Global for M Le Magazine, Double Magazine, ALL-IN No.7, JennyFax Fall Winter 2021, Miu Miu Fall Winter 2024 Backstage, Miu Miu Spring Summer 2025 Backstage, New Balance x Miu Miu, Jean Paul Gaultier x Lotta Volkova Collaboration 2022, Beauty Papers, Middle Plane, POP Magazine, The Face Magazine. Clothing: Simone Rocha, Miu Miu, JennyFax, Ans Dotsloevner, Vaquera, August Barron (ALL-IN), Ottolinger, Marni, Jean Paul Gaultier x Lotta Volkova, Ashley Williams, Acne Studios, Marc Jacobs, AVAVAV x Adidas Originals, Shushu/Tong, Prada, Wolford.

© Art Direction – Kristina Vilyams

Creative Direction – Schelay McCarter 2024

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