Kristina Vilyams x Dollchunk
February, 2022
Dollchunk is a New York based jewelry brand founded in 2021 by Kristen Bateman, a creative consultant, fashion and beauty writer, and editor whose work has appeared in top publications such as Vogue, Dazed, The New York Times, i-D, Harper's Bazaar, Architectural Digest, Elle, Glamour, W Magazine, Refinery 29, The Wall Street Journal, and more.
For Dollchunk we created the 'Doll Parts', an Augmented Reality try-on effect showcasing their whimsical jewelry collection. This interactive experience invites users to virtually don 3D rings and experiment with a variety of makeup options. The 'Doll Parts' lens was recognized as the Best Branded Instagram Filter of 2022 on Lenslist.
People are wearing Dollchunk’s Instagram AR filter. Photo credits: @kristenvbateman, @dollchunk, @dorian.who, @sofausti, @kristinavilyams, @glam.in.gotham, @annagolkayepez, @devonkaylor, @m_r_angelo, @lens.list, @andreagrainhayton, @mild_power
Bubble Gum Heart Puff Ring
3D Heart Ring we developed for Dollchunk AR try-on effect. The 3D models were designed to closely replicate the intricate details of the original ring
Key Lime Pie Baby Doll Ring
3D Baby Doll Ring for Dollchunk AR try-on effect. Designed to replicate the real-life ring
Dollchunk's 'Doll Parts' AR try-on effect for Instagram features custom-developed 3D Dollchunk rings, makeup options, animations, and 3D hands that adapt to the user’s skin color
