June, 2023

JIU JIE is a New York based home goods label founded by creative director and designer Jeanette Reza. Since its launch in 2018, JIU JIE has gained recognition for its exquisite collection of plush, polymorphous knot pillows crafted from luxurious fabrics in vibrant colors and patterns.

Our collaboration with JIU JIE led to the creation of 'The Original Knot', an immersive AR experience showcasing the brand's unique offerings. Through meticulous 3D modeling, we faithfully recreated the velvet and checkered designs of the original cushions. Leveraging Instagram's Augmented Reality technology, we provided users with the ability to seamlessly integrate virtual knots into their interiors using their smartphones.

3D Blue Porcelain Cushion for JIU JIE's custom AR lens. The 3D model was designed to closely replicate the intricate details of the original knot

SSENSE Exclusive Blue Porcelain Cushion