Founded in 2018 by Mexican-American designer Jeanette Reza, JIU JIE is a celebration of craftsmanship, cultural fluency, and refined playfulness. Reza’s passion for sewing began in her youth, later leading her to formal training at Polimoda Firenze and the London College of Fashion, where she honed her technical expertise and design vision.

Her career path spans across leading global brands—including Bureau Betak and Nili Lotan—offering her a deep understanding of fashion’s intersection with art, marketing, and storytelling. A formative year in Shanghai broadened her perspective, enriching the multicultural sensibility that now defines her work.

At the heart of JIU JIE lies the Knot Cushion—first designed by Reza in 2016. This sculptural piece quickly became a viral sensation, spawning countless imitations but remaining synonymous with JIU JIE’s originality. While the cushion has been widely copied—even by mass retailers—Reza’s creation stands as the authentic icon, distinguished by its craftsmanship, integrity, and narrative depth.

From her boutique in New York’s East Village, Reza continues to expand the brand with sculptural, handcrafted pieces that merge bold design with intimacy. JIU JIE’s work embodies both modernity and heritage, reflecting Reza’s unique journey through fashion, languages, and global design culture—while cementing the brand’s reputation as an innovator whose designs are as enduring as they are iconic.