3D JIU JIE Knot Cushion designed for The Original Knot virtual try-on effect

THE ORIGINAL KNOT

JIU JIE x Kristina Vilyams

June 2023

Collaboration with JIU JIE on The Original Knot, an AR try-on effect translating the brand’s iconic cushions into immersive digital experiences.

JIU JIE is a New York-based home goods label founded in 2018 by creative director and designer Jeanette Reza. The brand is renowned for its plush, polymorphous knot pillows—crafted from luxurious fabrics in bold colors and patterns. Inspired by desire and sensuality, these modular cushions can be unraveled and reconfigured into new, sculptural forms. Available at leading retailers such as SSENSE, JIU JIE has been featured in Architectural Digest, W Magazine, Vogue, Elle, Elle Decoration, The Good Trade, Grazia, New York Magazine, Financial Times, and Elle Decor.

Jiu Jie Decor

Founded in 2018 by Mexican-American designer Jeanette Reza, JIU JIE is a celebration of craftsmanship, cultural fluency, and refined playfulness. Reza’s passion for sewing began in her youth, later leading her to formal training at Polimoda Firenze and the London College of Fashion, where she honed her technical expertise and design vision.

Her career path spans across leading global brands—including Bureau Betak and Nili Lotan—offering her a deep understanding of fashion’s intersection with art, marketing, and storytelling. A formative year in Shanghai broadened her perspective, enriching the multicultural sensibility that now defines her work.

From her boutique in New York’s East Village, Reza leads JIU JIE with an emphasis on sculptural, handcrafted pieces that merge bold design with a sense of intimacy. The brand’s signature creations embody both modernity and heritage, reflecting Reza’s unique journey through fashion, languages, and global design culture.