MOI magazine is an independent cultural publication founded by Kristina Vilyams.

It examines how contemporary culture is produced, circulated, and absorbed — tracing the ideas that move across fashion, art, beauty, media, music, and technology. Rather than treating these fields separately, MOI approaches them as interconnected systems shaping how taste, desire, and meaning are formed.

The publication prioritizes interpretation over immediacy, focusing on how creative expression reflects broader social moods, power structures, and shifts in collective desire.

MOI is less concerned with what is trending, and more with why it emerges — and what becomes visible once the noise is stripped away.